Analyzing NWTC’s website traffic reveals valuable insights into user behavior. Pages like the home page, login portal, and student resources see high activity, but there’s room for improvement in engagement and retention. Let’s explore why optimizing these pages matters and how to enhance user experience
Key Takeaways from the Data
- The homepage leads with 213,689 visits, but engagement time is only 1 minute on average
- The login page sees 131,301 visits, suggesting that high student and faculty interaction, yet bounce rates may be high
- The current students page has a significant 16,011 returning users, indicating it’s a crucial page
- Academics & Training pages have lower visits and engagement times, suggesting they may need better visibility or usability improvement
How to Boose Engagement & Retention
- Enhance Homepage Navigation & Personalization
- Increase Visibility of Academic & Training Sections
- Encourage More Time on Site
By refining these key areas, NWTC can create more engaging and user-friendly experiences that encourage return visits and deeper interactions