NWTC’s website analytics reveal valuable trends in user behavior. The Student Portal dominates with 127K views, while other crucial pages, such as Current Student Resources (12K views) and Programs & Degrees (6K views), see significantly less traffic. Understanding these numbers can help NWTC refine it’s digital strategy and improve student engagement.
Recommendations to Boost Engagement
- Optimize the Student Portal for Greater Interaction
- Add quick links to underperforming pages to drive more traffic
- Increase Visibility of Key Academic Pages
- Improve SEO with detailed program descriptions, student testimonials, and faculty spotlights
- Strengthen Content to Welcome & imformation Pages
- Improve page with engaging videos and testimonials
By implementing these strategies, NWTC can drive higher engagement across all critical pages, ensuring students and prospective learners find the information they need efficiently.