The NWTC website attracts a high volume of visitors, with 166K active users and 147K new users over the past month. However, the average engagement time per user is only 1 minute and 45 seconds. Increasing this time is crucial for providing more value to visitors, improving user experience, and boosting conversion
Recommendations: Enhance Content and User Experience
To keep users engaged longer, NWTC should focus on
- Interactive Content – Adding videos, quizzes, and interactive elements to key pages will make visitors stay longer.
- Clear Navigation – Improving site structure ensures users find relevant information without frustration.
- Engaging Blog Posts & Resources – Providing informative articles about career paths, student success stories, and academic programs keeps users exploring.
- Calls to Action (CTAs) – Encouraging users to sign up for newsletters, explore courses, or contact advisors increases engagement.
Why This Matters
- Higher engagement time means better user experience → Visitors find what they need.
- Better SEO rankings → Search engines favor websites where users stay longer.
- Increased conversions → More time spent on the site leads to higher chances of students applying or requesting info.