The NWTC website is seeing a strong engagement, with 147,000 new users in the past 28 days. However, returning users sit at 39,000- a clear opportunity for growth. While attracting new visitors is essential, increasing the number of returning users is just as important for long-term success.
Why Returning Users Matter
Returning users indicate that the website provides valuable content, user-friendly navigation, and relevant updates. They are more likely to:
- Engage with resources (admissions, student services, career opportunities)
- Enroll in programs or courses
- Advocate for NWTC by sharing content with others
- Strengthen NWTC’s digital presence, improving SEO rankings
How to Get More Returning Users
- Personalized Content & Reminders
- Implement personalized dashboards
- Send reminders about different events
- Engaging Blog & News Updates
- Create blog with student success stories, career tips, and NWTC news
- Include interactive content such as polls and discussion forms
- Exclusive Offers & Incentives
- Provide offers for engaged users
By focusing on these strategies, NWTC can convert more new visitors into returning users, strengthening engagement and fostering a more connected community.